Our work / Case study

A website that gets McDugle Paints found.

McDugle Paints is based in Parker but works across the Sioux Falls area. The site was built to show up where their customers search, and to make asking for an estimate easy from any page.

Client
McDugle Paints
Location
Parker, SD
Industry
House painting
What we built
Website built for local search

Small business, bigger map.

A painter in a small town needs to be found by customers in the city nearby, without a site so large it feels like a corporation.

So the site stays small and clear for visitors, with services, past work and an about page, while pages for each town they serve sit in the footer for search engines.

What we built.

  • A page per service

    Each kind of work they do has its own page, with photos of their own projects.

  • Town pages for local search

    Pages for the towns they serve, from Brandon and Sioux Falls out toward Mitchell.

  • An estimate form on every page

    Every estimate button opens the same short form, and each request is emailed to the owner.

  • Knows where leads come from

    Each request carries the ad or search it came from, so the owner can see what is working.

  • Their brand, used whole

    The business’s own logo, used as they gave it, with colors drawn from it.

  • Checked before every deploy

    Automated checks run on every update, so a broken page or form cannot go live.

Where it stands.

The site is live at mcduglepaints.com.

Every page is built for phones first, with titles, descriptions and structured data set up for local search.

Visit mcduglepaints.com

The McDugle Paints website on a phoneMcDugle Paintsmcduglepaints.com

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